From an early age I wanted to bring ideas to life: to create.
I started at the “uni of advertising” – Ogilvy – a global advertising network reaching to South Africa. As a creative, I was free to do the big, the small & everything in-between. From big cinema ads to print & outdoor, onto digital.
Moving to Iris Pepper in Munich & then JWT and Select World in Hamburg, I jumped deeper into digital, becoming senior copywriter on beauty, tech & luxury brands.
Soon after I was made Head of Copy, giving creative direction to teams of writers, crafting concepts & creating a personal high for me, the global rebrand of Miele, from prestige appliances to sustainable tech & lifestyle leader.
Since then I’m freelancing: Germany, Spain & more. Giving creative direction to in-house marketing teams, design studios & agencies.
New people, new brands, never stopping!